sap hybris profile

  • SAP Hybris Loyalty

    With SAP Hybris you can plan and execute personalized loyalty programs and rewards, capture customer insights through loyalty programs and leverage the insights to deliver relevant loyalty marketing engagements and convert customer into loyal brand advocates.


    • Create multichannel loyalty programs that transform points and rewards into true customer loyalty;
    • Improve customer retention rates and increase customer lifetime values;
    • Encourage brand advocacy and referrals through social channels; and
    • Mobile first approach, so we place a lot of focus on geomarketing and mobile wallets.

    SAP Hybris Commerce Loyalty

    Key Features


    Support custom actions in loyalty rules

    Allows marketer to take custom actions (ex: send an SMS, trigger external system) when rule conditions are satisfied.

    Support for multi-language and multi-currency

    Enables marketer to send offers, emails, so on in the language preferred by consumer.

    Rule status management

    Allows marketer to enable or disable a rule.

    Enhanced enrolment channels

    Allows consumers to enroll for loyalty program based on mobile number too.

    Set maximum points to be accrued in a day per member

    Enables marketer to prevent fraud by setting a maximum threshold on points a member can accumulate in a day.

    Offer integration between Hybris Loyalty and Hybris Marketing

    Enables marketer to define offers in Loyalty system, and import them into Hybris Marketing system for advanced targeting capabilities.

    Offer Management

    Empowers marketer to create and send offers to customers mobile devices or email.

    Geomarketing: iBeacons and Geofences

    Enables marketer to maintain geo-location attributes for sending location based offers.

    Mobile Wallet: Digital loyalty card and coupons

    Liberates consumers from carrying physical loyalty card and coupons.

    Improved user experience

    More enriching and engaging experience while using loyalty solution.

    Hybris Commerce (ECP): Referral, Rating & Review

    Hybris commerce storefront users can now refer friends, provide rating & review.
  • SAP Hybris Roadmap

    SAP Hybris enables businesses to transform how they engage with customers, innovate how they do business, and simplify their technology landscape. With a comprehensive approach to customer engagement and commerce, our solutions unlock opportunities to optimize your customers’ experience and transform your business. We help you drive relevant, contextual experiences across all of your customer touch-points in real-time, so that you can create strong differentiation and build competitive advantage in the Digital Economy. SAP Hybris has helped some of the world’s leading organizations transform themselves in response to changing market conditions and customer expectations – delivering exceptional experiences, adding new channels, evolving their business models, and entering new markets.