SAP Hybris Loyalty

With SAP Hybris you can plan and execute personalized loyalty programs and rewards, capture customer insights through loyalty programs and leverage the insights to deliver relevant loyalty marketing engagements and convert customer into loyal brand advocates.

Loyalty

• Create multichannel loyalty programs that transform points and rewards into true customer loyalty;
• Improve customer retention rates and increase customer lifetime values;
• Encourage brand advocacy and referrals through social channels; and
• Mobile first approach, so we place a lot of focus on geomarketing and mobile wallets.

Key Features	Benefits
Support custom actions in loyalty rules	Allows marketer to take custom actions (ex: send an SMS, trigger external system) when rule conditions are satisfied.
Support for multi-language and multi-currency	Enables marketer to send offers, emails, so on in the language preferred by consumer.
Rule status management	Allows marketer to enable or disable a rule.
Enhanced enrolment channels	Allows consumers to enroll for loyalty program based on mobile number too.
Set maximum points to be accrued in a day per member	Enables marketer to prevent fraud by setting a maximum threshold on points a member can accumulate in a day.
Offer integration between Hybris Loyalty and Hybris Marketing	Enables marketer to define offers in Loyalty system, and import them into Hybris Marketing system for advanced targeting capabilities.
Offer Management	Empowers marketer to create and send offers to customers mobile devices or email.
Geomarketing: iBeacons and Geofences	Enables marketer to maintain geo-location attributes for sending location based offers.
Mobile Wallet: Digital loyalty card and coupons	Liberates consumers from carrying physical loyalty card and coupons.
Improved user experience	More enriching and engaging experience while using loyalty solution.
Hybris Commerce (ECP): Referral, Rating & Review	Hybris commerce storefront users can now refer friends, provide rating & review.