sap cloud for customer



    SAP Cloud for Customer

    Engage Customer Like Never Before

    Over a recent five-year period during which the S&P 500 was flat, a stock portfolio of customer experience leaders grew 22%. During this time, Forrester found that those companies who performed poorest in the Customer Experience Index also performed poorest in terms of stock performance.

    Industry Clouds

    Focus Industries

    • Industries prioritized based on CRM trends, SAP’s strengths, and customer demand
    • B2B and B2C focus industries
    • Initial delivery for Retail, Utilities, Consumer Products, IM&C
    • Roadmap for High Tech, Professional Services, Banking, Insurance, Chemicals
    • Leverage integration with SAP Business Suite assets

    Product Portfolio Overview & Architecture

     SAP C4C

    The right insight at the right time
    Specific to your industry
    Integrated to your enterprise
    With an experience that drives results


    Empowering the Modern Marketer

    DATA-DRIVEN INSIGHTS Capitalize on data driven insights and make intelligent business decisions to maximize the ROI.
    AGILE MARKETING Market with speed and precision and convert on market opportunities before they disappear.
    ENGAGING CUSTOMER EXPERIENCES Deliver engaging customer experience seamlessly across multiple interaction channels.

    Business knows customer-led change
    is afoot, and that somehow it must deliver a
    joined-up, intelligence-led experience.


    Enabling the Strategic Seller

    SALES PRODUCTIVITY Engage in meaningful customer conversations, and deliver the right impact every time from anywhere with complete customer intelligence.
    SALES PERFORMANCE MANAGEMENT Turn sales strategy into action by guiding and coaching sellers to ways to increase revenue, and exceed goals and objectives.
    SMARTER SELLING WITH PREDICTIVE ANALYTICS Ensure sellers are focusing on the right leads and engaging with the key influencers to maximize the chance of success.
    COLLABORATIVE SELLING Make every sales interaction count by connecting sellers and customers with the right content, insights, and experts at every stage of the deal.

    It doesn’t matter what industry it originates in.
    Once customers experience the best,
    they soon expect it from everyone.

    Customer Service

    Delivering Service Excellenece

    OMNI-CHANNEL CONTACT CENTER Respond to customer queries on any communication channel and resolve issues on the first attempt – for increased customer satisfaction and reduced service costs.
    FIELD SERVICE MANAGEMENT Optimize your field service operations and reduce service delivery costs with end-to-end, integrated processes that boost efficiency.

     SAP C4C

    We know from our personal lives how
    much we’ll share with the brands
    we care about and trust...
    but also how few earn this privilege.


    Connect Employees and
    Customer Online

    SOCIAL IN CONTEXT Be social and collaborate in the context of business processes whether on external social media or within your enterprise.
    DEEP INSIGHTS Understand customers and concepts by turning social media buzz into insight.
    SCALABLE ENGAGEMENT Grow your capacity, not your team with powerful tools to manage the scale and speed of social.