Queries, reports, and analysis that tell about the past are no longer sufficient. It is essential now to get real time data.
New analytics functionality such as visual exploration and predictive analysis, can help companies identify the signals that will have the biggest impact on their business and quickly turn this information into a competitive advantage.
Thierry Audas speaks about "big data" which comprise of customer details, business operations performance information, business and economic key indexes, internal and external uncertainty, and other non-financial information.
Bruce McCuaig, Solution Marketing SAP BusinessObjects Governance, Risk and Compliance Director, speaks about mobile GRC, and how it helps.
P-O-E: Have Paid/Earned for purchased/social media yet keep delivering your Own original content.
Brand awareness, customer acquisition and customer retention/loyalty are the main marketing goals. One of the best and most effective marketing tactics to achieve these goals is to deliver the original content.
Note that along with two others which are paid via purchased media and earned via social media, these three are becoming essential to ensure a holistic approach across content management.
These are main ways to deliver original content:
-> blog about your services,
-> tweet about your brand,
-> write articles/press releases,
-> issue e-newsletters, and
-> post product reviews on websites.
All are with ultimate purpose to engage in real time with your customers.
Your company' blog, tweets and Facebook/Google+ pages now function as an integral part of the organization. Thru them you get to touch everything from product development to customer support. You are able to listen, engage directly with your prospects and measure the effectiveness of your content.
2012 is to be a year of Content Marketing, which is the way to promote company products and services writing the stories, collecting reviews, testimonials, and feedback and publishing all through social media on the web. The search marketing will join to complete the exercise as it will bring a little bit of science how to arrange the written information and visual graphics to make it easier to be found.
2012 is to be a year when millions of companies, large and small, realize that blogging, email marketing, PR and social media are new "outdoors", just in digital format displayed on every laptop or computer.
Here are two major discoveries that marketers worldwide will find:
1. Since the time of heavy recession in economy marketers are cost-conscious, pleasant surprise would be that inbound management out-of-pocket expenses are low.
2. However marketers will realize that inbound marketing takes time, it is a long-term commitment, and it will ask for energy and talents.
Over past few years, internet marketing have gained mindshare, fueled discussions around the world, at events, and in management boardrooms. Naturally coming nowadays it has reached incredible momentum, but just how well we all understand the terminology we use when talking about digital marketing and its major part internet marketing.
Marketers worldwide are committing time and budget to adopt latest concepts and practices of internet marketing, it’s clearly a way they are getting to know more about their own customers’ needs, wants and wishes.
Marketers are still formulating strategies for how to best measure effectiveness of available techniques, and these strategies need definitions.
Vinci attempt to make a little glossary for the internet marketing terms that have been lately flying around.
What is Inbound Marketing? What are SEM? and SEO?
The battle between native or web app started quite a while ago, when apps industry accelerated and stakes went high. A debate came up what is the best choice between going native or web app which is cascaded down to not only performance and design matters but even to a deeper level - philosophy.
A bit of terminology to remind here:
The solution to solve the issue was HTML5, a hybrid of the two. HTML5 is still a browser based however improved in the way, which allows to create apps with performance and design of a native app.Some very famous companies are already using HTML5 as an example Facebook app, the Microsoft “Bing for Mobile” app, LinkedIn app.
The forecast is that HTML5 will grown from 336 Mln in 2011 to 1 Bln by 2013.
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